— David Ahmad - Designer of Peli ProGear™ Guardian Phone Case, Luxury Cars and Stylish Furniture Objects.

David Ahmad is an innovative, well-established designer with a successful career of over fifteen years across various disciplines from consumer products like Nokia to luxury automotive like Ferrari. The common point in all the projects that David has worked for is that they are brands going through change, like launching new products, researching new trends, breaking into new markets, or simply in need of a turnaround of an existing project. David’s commitment and enthusiasm with the innovative and creative challenges, is the reason for taking in charge the design of the New Peli ProGear™ Guardian Phone Case, a high-quality, slim and sophisticated consumer product of Peli for the European market, designed in Barcelona and Engineered in the United States.

As the first European consumer product designed by Peli Product, the Guardian is an exciting challenge that demanded a joint effort of Peli with David for researching and understanding the needs of European users and the features they want and need. The result of this teamwork is a slim design that meets the stringent style requirements of the sophisticated European consumer without compromising on Peli’s legendary protection.

David brings to Peli Guardian’s design a wide global experience acquired by working in award winning projects for leading brands such as Alfa Romeo, KIA, FIAT and Telecom Italia, among others. David is also the responsible of breakthrough designs like the Ferrari F488 interior, the interior and exterior car developments for Hyundai and the interior of the Smart Tridion concept car. In addition, he designed a new range of audio visual products for LG Electronics, and was also in charge of projects for Nokia, FILA and SEGA. In the Consumer Electronics, David has experience in working in the creative stages of product development; and also in projects that require a throughout understanding of the entire product development cycle and experience.

Academics and Awards

David Ahmad graduated in Engineering and soon after decided to pursue a career as a designer in Italy, studying at the Istituto Europeo di Design where he was awarded with a scholarship by I.DE.A Institute, a leading Italian design consultancy. David then decided to broaden his career in The Netherlands, where he found the opportunity to work on an iconic car developed by Smart and GE Plastics. Afterwards, David became responsible for the delivery of one of the world's leading postgraduate design courses in the Royal College of Art. His career in education culminated in 2005 with the nomination for the Queen´s Anniversary Prize for Higher Education. David also achieved the MBA at the London Business School, one of the World's leading management schools, and has twelve years of teaching and mentoring experience throughout Europe, Asia and The Americas.


  • The Queen’s Anniversary Prize for Higher Education, Department Nomination 2005, Royal College of Art.
  • UK Winner. ‘Architecture for Humanity's Mobile Clinic’, United Nations Award.
  • 1st Prize. City of Cuneo Logo Design Competition.
  • Outstanding Project Award. International Cosmetic Packaging Design Competition.